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West Lake Brand Identity

Identity Design

2019

0" x 0" x 0"

Adobe Illustrator

Adobe Indesign

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For this mock client assignment, I was tasked with creating an entire visual identity for a UNESCO World Heritage Site. I chose West Lake Cultural Landscape of Hangzhou and focused my brand aesthetic on Shanshuihua, a popular art form artists used when they visited this site for artistic inspiration.

Cumulative Brand Identity Poster

Booklet Pages

Site Signs

New Yorker Ads Mockups

Website Mockups, with Tablet and Phone Adaptations

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